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SEO - How to rank high in the search engines

In this article we will offer you a wide range of good SEO pieces of advice so that your website will place among the firsts positions of the Google search results.

  1. In order for you to have more chances to be found under a keyword it is important that you know which are the most used words. You could even use the tool google trends (http://www.google.com/trends) to know the use frequency that have the words.
  2. To Google is really important that the keywords are included in the tagof your website. You shouldn't use more than 70 characters in the title, because otherwise it will become cut.
  3. The keywords should also appear in the meta-description. Although meta-description is not of the utmost importance for the positioning of Google, it is important in order for the users to choose your website among the search results. Don't use more than 160 characters. If you don't put anything in the meta-description, Google will choose a piece of text of the website automatically.
  4. One of the most important things when positioning a keyword is to put it this in your domain name. For example, if you repair computers in London you could use the domain www.computerrepairslondon.com
  5. Make use of the tags “alt” and “title”. Write a description of the image in this tags. Search engines have serious difficulties to see an image. Therefore, the better you describe an image, the better it will get positioned.
  6. Backlinks are one the most frequent recommendations in the world of SEO. We should put manual backlinks ourselves. Google understands that you need to publish or share your contents in other websites, so a reasonable number of links to your website are necessary. But it is important that you shouldn't put a link in a website with a low ranking, especially the linkfarms. Try to put a link in high ranking websites. You could even create videos on Youtube with a backlink in the description of the video.
  7. If you don't generate new contents your existing readers will lose interest for your site soon. It is important to update the contents and announce the readers of these contents. Maybe you could create a blog on subjects related with the activity of your business.
  8. In a text, the importance of the keywords is given by the number of times that the keywords appear. You can use keywords made of one, two, three or four words if you want. You should put special carefulness not to repeat a keyword excessively, as Google can penalise you.
  9. Google Analytics will help you track the number of visitors that you have, which keywords are you positioning, and the time that the users spend on your website, among other things. Google Analytics is the best way to check your results.
  10. Duplicate content is the worst enemy of SEO. If Google notices that you have copied text literally from somewhere, you may be penalised. Different URLs pointing to the same content (like http://myweb.com, http://myweb.com/index.php or even http://myweb.com/index.php?id=1) are considered duplicate content by Google, so you may be penalised for this. To avoid being penalised with this kind of URLs you can use of the tag <link rel=“canonical” />.
  11. You can also be penalised if you have autogenerated content in your website. For example, grabbing data from a RSS feed and displaying in your website is considered autogenerated content, and Google will sure penalise you. Another form of autogenerated content is having content in different languages, which is translated automatically with a tool like Google translator. If you want to include content from different languages you should pay a human translator to do the job.
  12. Website speed is a another factor that Google takes into account to rank websites. You can use Google Pagespeed insights to test your website speed. If you want to score high in this test, you should enable gzip compression your, minimise the html, minimise the CSS and avoid heavy images, among other things. A very annoying error that often appears is “suppress blocking CSS”, which you can avoid if you put your CSS between <style> tags instead of having external stylesheets. Another annoying error is “suppress blocking JavaScript” , which you can avoid if you put all scripts in the end of the document and not in the <head> section. If you use Google Analytics, you should save the file ga.js in your server instead of pointing to the external ga.js file. Finally, your website needs to be responsive, that is, it should adapt to small screens.

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